Tuesday, 14 February 2012

Ken Shaw Scion Creative | Authentic | Individualistic

The Scion Story

Here, you won't find the typical "About Us" section that you see on most websites, since there's nothing typical about Scion. You see, Scion isn't about us at all - it's about you - the enthusiasts and participants, who "like" us on Facebook, "follow" us on Twitter, and hope to one day, buy a Scion and make it their own.
We can tell you that Scion was born in the U.S., but you already know that, because you demanded that the vehicles come to Canada. Some of you even imported your own from south of the border! We can tell you about all the awards Scion has won, but that would just be skimming the surface. We can even tell you about our dedicated Scion "Champions", but you might as well go and meet them, both in our existing dealerships and those opening across Canada in the coming months.

Creative | Authentic | Individualistic

Trendsetters: standing apart, pushing boundaries and defying rules. Scion captures the qualities that define unique Canadians. Our brand was designed with this in mind.

 

Different by Design

Fresh: Scion has unique appeal, the result of continuously exploring new approaches and ideas.

 

A Vehicle for Self-Expression

Customization: the younger generation express themselves through music, art, style and lifestyle choices. Every Scion is just that – a steel canvas for expression, using accessories to create a vehicle that is as unique as the person driving it.

 

Defining Experiences

Alternative: every year, Scion supports hundreds of events, allowing Canadians to experience the brand in their own, unique way.

What it all adds up to is this – there's no Scion story without you. We can bring Scion vehicles to Canada, price them right and make them easy to find, but until you give them a customized style and comfortable home, we're just another vehicle brand on the road.

Help us write the story: Choose your Scion. Accessorize it. Make it your own.